Day 1: Lord’s Cricket Ground
Day 2: Sky Cinema
Day 3: Chelsea FC
Day 4: Twickenham Stadium
Day 5: The Shard
08.55–09.00
Objectives of the day
09.00–10.00
Overview media and broadcast landscape – past, present and future
10.00–11.00
Round-table discussion – the future of the broadcast landscape
11.00–11.15
Coffee break 
11.15–12.15
How digital marketing became and is the corner stone of marketing
12.15–15.15
Lunch, visit facilities and Leaders conference
15.15–16.15
Customer relationship management
16.15–16.30
Coffee break
16.30–18.00
Preparation of the group exercise and Leaders conference
18.00–18.15
Debrief and summary of the day
19.00–00.30
Social event – Leaders Sports Awards